sell online 6 Simple Steps To Sell Online your products In India
“I want to sell online but don’t know where to begin!”
Or “How to sell online?” is the most common statement we hear from offline retailers. So we thought we should have a quick 6 step guide to put the basic steps to sell online in India in perspective.
1. Understand your cost structure and profit viability:
You must allocate certain extra costs like shipping (typically 5%-15% based on nature of the product, packaging (0.5%-2%)and payment gateway(1%-2.5%) costs in addition to your product costs to estimate the net margins that you will make if you sell online. Always try to be profitable at a per product level unless you have millions to spend like e-commerce giants
2. Prepare your digital catalog:
Take an excel file and start preparing your digital catalog. Each row should contain one product or an SKU (Stock Keeping Unit) as most call it. The columns would be used to describe the SKU like SKU Code, Name, Description, Category, MRP, Color, Brand etc.
You also need to photograph your products. Take 3-5 pics per product from the different point of views and distances with a clear and preferably white background.
3.Prepare your online presence:
You could also sell on marketplaces like LUshdicker and Amazon by contacting them on their website and registering yourself as a seller. You can then try to finish the below steps while your registration process completes. it will be easy to done and take few mins to do it.
You need to have pre-ordered cartons, tapes and other packaging material ready at hand to begin packing orders before shipping them to your online customers. If you sell on marketplaces, quite often you will be provided with the marketplace specific packaging and branding material. but with LUshdicker you don’t have to do it you can ship products with your own packing materials
5.List more to sell more
Do list many SKUs right at the beginning so get multiple orders from marketplace You do want to get multiple orders on the day. Instead 1-2
6. Shipper contracts:
Contract shippers like Bluedart, GoJavas, Delivery, FedEx, etc. to prepare price agreements beforehand so that you do not get held up due to formalities when the orders start ticking in. Make sure you optimize between Air and surface shipping depending on the nature of products you sell and customer expectations – cost vs speed.